Stop wasting time and money building features and products your users don't want!
Whether you work at a large company or a startup, if you want to create a successful product, you must talk to your customers.
User research is the only way to truly understand people's problems and equip yourself with the knowledge needed to design smart products that solve actual user problems.
Despite their best efforts, many teams skip user research. Have you skipped research because:
User Research Fundamentals
An online course by Sarah Doody to help you do more research.
WHEN IS IT? Course runs: March 15 - April 12
It is self paced so you can watch videos on your own schedule. But we also have live Office Hours so you can ask questions and interact with Sarah.
User Research Fundamentals equips UX designers, product managers, and founders with a blueprint for doing user research.
Change your organization's attitude to research, understand your customers, and make smarter product decisions.
In User Research Fundamentals, you'll learn how to:
Meet Your Instructor:
Hi there, I'm Sarah Doody! I've been doing UX for 14 years and currently run my own UX Design & Product Strategy business in NYC.
I know what it takes to get executive buy-in, do research, and communicate findings to stakeholders to drive smart product decisions.
In 2012, I created and taught General Assembly's first 12 week User Experience Design Immersive course. And I've taught a variety of courses and workshops since then.
Some of the places I've taught, spoke, & written:
The course is divided into 5 modules of video training that you can do at your own pace.
You'll watch bite-sized video lessons to teach you the essentials of doing smart user research.
Get access to over 22 lessons to help you get executive buy-in for research, identify the right research to do, plan and execute research, and make sense of your findings.
WHAT STUDENTS SAY ...
"The course helped me do my first user interview in a few weeks & it was fantastic!
The interview guide is pure GOLD and the course helped me get the most out of the user interviews!"
The User Research Fundamentals course includes bite size videos, live office hours calls, practice exercises, and a supportive community.
Bite size video lessons
Who has time to watch 60 min lectures? Our practical lessons are short so that you can fit them into your busy day. We want you to learn, implement, and apply the material in the lessons.
Live Office Hours Calls (aka "Happy Hour Calls")
Not your normal office hours. Sarah Doody will do three, one-hour long happy hour calls over the course of 4 weeks. You'll be able to submit questions in advance and Sarah will help guide you through areas that you need help with.
These optional exercises will help you put into practice what you're learning so you can do research for your product. Don't have a product? Don't worry, we have a mock project you can work through.
Our private course community is your new UX research tribe. It's the place to ask questions, get answers, and stay sane. Stop wasting time Googling things. This is the place to get practical advice from your peers.
Lifetime Access To Future Course Curriculum
When you enroll in this course, you'll get access to all future versions of it. I am 100% committed to adding more content over time including interviews with researchers, how to videos for research software, and more.
Registration ends on Friday, March 3 at 11:59pm EST.
Option #1: Complete Course
Join now for $499
Option #2: Basic Course
Join now for $299
Option #3: VIP Insider Access
Join now for $1099
VIP Insider Access is for people who want one-on-one time with Sarah Doody during the course.
VIP Insider Access includes everything in the Complete Course package plus ...
WHAT STUDENTS SAY ...
The material covered in this course is something you can learn today and start applying tomorrow. Seriously.
WHO IS THE COURSE FOR?
If you want to learn how to do user research and usability testing to learn more about your current and future customers and users, then this course is for you. Our ideal students fall into one of these categories:
WHAT IS THE COURSE SCHEDULE?
The course is self-paced over 4 weeks.
We'll have regular live Office Hours calls.